1. Versatile Design: The shoe spring attachment is designed for multiple users, accommodating various foot conditions and shoe types, making it versatile and inclusive.
2. Affordability: Offered at a competitive price point to ensure accessibility for a wide range of patients, including those in rehabilitation and chronic pain management.
3. Enhanced Comfort: Provides effective shock absorption and arch support, alleviating heel pain and promoting mobility.
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Key Resources

1. Manufacturing Capabilities: Access to injection molding technology for efficient production of the shoe spring attachment.
2. Marketing Expertise: Partnerships with marketing firms to enhance brand visibility and outreach strategies.
3. Product Design Team: Skilled designers focused on creating user-friendly products that meet clinical needs.

 Key Partners

1. Medical Institutions: Collaborations with hospitals and clinics for product testing and endorsements from healthcare professionals.
2. Physiotherapists: Partnerships with physiotherapy practices to recommend the product during rehabilitation sessions.
3. Association of Medical Engineers of Kenya: Support in ensuring compliance with medical device standards and regulations.

Clients and Users:

1. Individuals suffering from chronic foot conditions (e.g., plantar fasciitis, heel spurs).
2. Patients in rehabilitation for foot injuries (e.g., stress fractures).
3. Elderly individuals seeking additional support for mobility.
4. Healthcare providers (podiatrists, physiotherapists) recommending the product.
5. Orthopeadic departments of Hospitals

Channels:

1. Direct sales through an online platform and e-commerce sites.
2. Partnerships with local biomedical supply companies for distribution.
3. Collaborations with hospitals and rehabilitation centers to reach patients directly.
4. Participation in medical camps for community outreach.

1. Quality Assurance Certificates: Documentation ensuring compliance with safety standards for medical devices.
2. Assembly Drawings and Instructions: Detailed guides for assembly and installation of the shoe spring attachment.
3. User Manuals: Comprehensive instructions for end-users on how to properly use the device.
4. Testing Protocols: Documentation of testing methods used to verify functionality, safety, and performance.

Production Costs:

1. Raw material purchases (EVA foam, springs).
2. Injection molding costs associated with manufacturing the device.
3. Labor costs related to production processes.

Supply Chain Costs:

1. Marketing expenses incurred during promotional activities.
2. Warehousing and packaging costs for storing finished products before distribution.

Services to Clients:

1. Training costs associated with educating healthcare providers about the product.
2. Ongoing marketing costs to maintain visibility in the market.

Short Term (3 Years):

1. Focus on product validation through quality assurance certification and clinical trials.
2. Establish partnerships with at least five major private hospitals in Nairobi for product testing and recommendations.
3. Gather user feedback to iterate on design improvements based on real-world usage.

Long Term (6 Years):

1. Achieve first sales milestones leading to positive cash flow.
2. Expand market reach into the East African region by establishing distribution networks through partnerships with local suppliers.
3. Explore opportunities for product diversification based on emerging user needs or technological advancements.