Business model

Value proposal

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What makes me unique, different, special?

Unique Features:
i)Combines stabilization, controlled motion, and compression into a single device.
ii)Lightweight, durable frame made from composite materials (aluminum alloy 7075-T6) for comfort and extended wear.
iii)Ratchet hinges that mimic the natural knee joint movement, allowing controlled flexion and extension while preventing excessive lateral and rotational forces.
iv)Adjustable strapping system for a customizable fit, even load distribution, and consistent support.
v)Designed for both clinical use and athletic recovery, making it versatile across demographics.

Key resources and partners

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What gives me a strategic advantage? Who supports me?

Strategic Resources:
i) Access to high-quality composite materials ( aluminum alloy 7075-T6).
ii) Intellectual property: patents for hinge system and brace designs.
Key Partners:
i)Orthopedic surgeons and physiotherapists for product validation and referrals.
ii)Material suppliers specializing in lightweight composites and medical-grade padding.
iii)Distribution partners in medical device supply chains and athletic recovery markets.

Potential clients, users and channels

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How will I reach clients and users?

Clients:
i)Hospitals, orthopedic centers, sports organizations, and rehabilitation clinics.
ii)Direct consumers (post-surgery patients, athletes recovering from injury, individuals with osteoarthritis).
Channels:
i)Direct sales through medical distributors, online channels and sports equipment retailers.
ii)Partnerships with healthcare providers and insurance companies.
iii)Attending medical and sports conventions for product demonstrations

Relevant documentation for device production and use

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Regulatory Compliance:
i)ISO standards for medical devices (ISO 13485).
ii)KEBS certification for safety and efficacy.
Technical Documentation:
i) Design blueprints, material specifications, and performance testing data.
ii)Manufacturing protocols and quality control guidelines.
User Documentation:
i)Instruction manuals for proper fitting, adjustment, and cleaning.
ii)Rehabilitation guides highlighting safe range-of-motion adjustments.
iii)Videos and digital tutorials for ease of understanding.

Analysis of costs, production, supply chain and services to clients

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Costs:
i)Research &Development for hinge design, material testing, and prototyping.
ii)Production costs: composite materials, precision machining, and assembly.
iii)Certification and regulatory approval expenses.
iv)Marketing and distribution expenses.
Production and Supply Chain:
i)Outsource manufacturing to experienced medical device producers.
ii)Efficient supply chain partnerships to source high-quality materials and components.
Customer Services:
i)Post-sale support: warranty, repairs, and replacement services.
iii)Training for healthcare providers and physiotherapists on optimal use.

Growth strategy

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How will I make a sustainable impact?

Market Penetration:
i)Leverage endorsements from orthopedic surgeons, physiotherapists, and sports professionals.
ii) Build awareness through case studies and success stories in rehabilitation and athletic recovery.
Innovation:
Continuous Research&Development for enhanced features, lighter materials, and digital integration (e.g., sensors for motion tracking).
Geographical Expansion:
i)Target emerging markets with growing demand for affordable rehabilitation solutions.
ii)Expand distribution to sports rehabilitation centers globally.
Sustainability:
i)Use eco-friendly materials and processes for production.
ii)Establish recycling programs for old or damaged braces.